At Time Pedals they always have the taste of innovation and the culture of performance. However, for time Pedals, technological developments are only valuable insofar as they bring a real and significant improvement, for the benefit of Time's customers. Time Pedals is not a company ”of cosmetics”. When Time innovate it manifests itself in a real, tangible benefit for the practice of the cycling. So, Time take the time to reflect and to implement their design and manufacturing process, unique in the bicycle industry, rather than to seek novelty for the sake of novelty.