Juliana at Stif
From it's early days until the late 1990's, mountain biking was a boys club. Bikes were designed for - and marketed to - men. To some extent, this still rings true. But, thanks to the efforts of Juliana Furtado and her peers of inspirational women that pioneered the sport of womens mountain biking, times are finally changing.
Having competed at the highest level throughout the 1990's, Juliana Furtado hung up her helmet in 1997 (next to an impressive collection of silverware.) Retiring from professional competitions, Juliana set her sights on smashing the disparity between mens and womens mountain biking.
In 1999, with the help of Santa Cruz Bicycles, the first ever women-specific bike was launched - the Juliana.
Ever since, the Juliana brand has grown to offer the largest range of mountain bikes designed for women across multiple disciplines. Pushing the boundaries of the sport, with more than enough podiums to prove the concept, Juliana Bicycles continues to blaze a trail for women in mountain biking and we're delighted to have them here at Stif.
Swipe through the Juliana Bicycles range below and keep scrolling to see why we love them and to meet the Stif team riders flying the Juliana flag...
Juliana 2023 Bikes
Level Up The Playing Field
The Furtado’s lively personality will let you level up your riding - whether on your favorite backyard trails or far-flung destinations. With its new mixed wheel setup, the larger front wheel gives you the rollover confidence of a 29er while the smaller 27. 5-inch rear wheel keeps you nimble and ensures you’re tracking through corners with ease. Find a fun line, fly over features and turn every trail into a playful pump track with the Furtado..
Learn more about the Juliana Furtado and see the builds available
Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we’ve taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike. .
Learn more about the Juliana Wilder and see the builds available
When the trail beckons you to traverse above tree line and into unmarked territory, the Joplin is ready to take you there.
With its 120mm of VPP™ travel and 29-inch wheels, it’s the ultimate climbing partner to help you reach any summit.
And when it’s time to point downhill, its head tube angle and slack geo will navigate the most rocky terrain.
Whether you’re out on a solo adventure or a soul-lifting ride with friends, the Joplin will let you soar to new heights.
Learn more about the Juliana Joplin and see the builds available
A 1:25000 scale map, a weather forecast and the Roubion.
Three things you shouldn’t hit the high mountains without.
And while we can’t guarantee you won’t get lost or soaked, we’re pretty sure there’s no better bike to tackle ancient alpine terrain.
The 150mm of VPP® lower link rear-wheel travel and full carbon frame are built for a lifetime of tough climbs and tougher descents. And whether blind racing or just blindly enjoying the trails as they come, the Roubion’s MX wheel combo feels like the best mix since Aperol met spritz.
Learn more about the Juliana Roubion and see the builds available
HEADING STRAIGHT FOR THE GRAVEL & ROLL HALL OF FAME, QUINCY IS ON YOUR PLAYLIST WITH A MIX THAT'S JUST RIGHT.
Quincy is inspired by a place like no other.
Nestled deep in the Sierra Mountains of Northern California is a small gold rush town where the avenues for adventure seem endless.
Miles upon miles of dirt roads that lead to nowhere and everywhere. The kind of roads you want to get lost and found on. Where you don’t quite know what kind of bike is best suited, and forces a constant re-think of your whole darn setup. This is Quincy terrain.
Learn more about the Juliana Quincy and see the builds available
Why Choose Juliana?
A Bike That Fits
Women want a bike that doesn’t let theory compromise real-world handling.
They want a bike that’s been refined to have the most appropriate reach, height, and overall geometry for the terrain they’re riding.
And that’s what Juliana has offered from the very beginning.
With minimal standover heights to accomodate a wide range of rider heights, suspension tweaked to a lighter tune for perfect performance for lighter riders and build kits tried, tested & ridden to podiums by women.
A Bike That Performs
If a stock shock is tuned to work best for the average bloke, it will not perform optimally for the average woman. So, Juliana work closely with Santa Cruz engineers, and the technicians at Fox and RockShox, to develop custom tunes that bring out the best in each of their models
Beyond suspension, Juliana handpick components to suit your needs. Grips, saddles and chainring sizes are subtle details that Juliana have taken care over, meaning you can hit the trails the minute your Juliana bike lands on your doorstep.
A Bike That Inspires
Juliana is as much about creating a voice for women in mountain biking as it is about creating the products themselves.
You'll get a whole lot more than a new bike when you buy a Juliana. You'll join an exclusive but superlatively welcoming team of women at the forefront of the sport. From guides to adventurers, weekend warriors to pro athletes - the Juliana owners club is founded on a shared passion for Mountain biking.
A Bike For Life
Every Juliana Bicycle is designed and tested in California, and specially built-to-order before landing here at Stif. The Juliana philosophy is to create a bike capable of running like new – indefinitely, and with as little hassle and expense as possible.
It's a bold claim, backed up by offering a lifetime of back-up and customer support for every frame they make, as well as a Lifetime Bearing Replacement Program.
Juliana Riders At Stif
We're so stoked to have these 2 rad lasses on our team. If you see them your local trails be sure to say hi - if you can catch them!
Flying the flag for the Stif team at a whole heap of events across the UK, Toni seems to win every event she enters with her seemingly effortless combo of speed and style. Toni has already taken the win at Peaty's Steel City DH and the Bolty Bash Enduro in 2019, as well as grabbing a super-impressive 7th in the Red Bull Fox Hunt and a podium position in the Howard Street Dual Slalom.
Follow Toni's adventures with her Juliana Roubion & Jess the trail dog on the instagram link above
Having won the overall open womens category in the British Downhill Series in 2018, Monika is spending 2019 chasing the likes of Rachel Atherton & Tahnee Seagrave down the UK's gnarliest tracks in the Elite category aboard her Santa Cruz V10, having already taken the win at the first round of the Gravity Events UK DH in hamsterly
Closer to home though, Monika can be found flying through Yorkshires finest trails on her Juliana Roubion. Hit the link to check out her instagram and be sure to follow her - she's rad!
Demo The Juliana Range at Stif
With so many great bikes to choose from, we know it's hard to choose just one Juliana. Our sales staff are always available to help you with your decision, pop into our Summerbridge store for a chat and a cuppa, drop us a message to firstname.lastname@example.org or give us a call on 01423 780 738 and we'll be happy to help.
We know that there's really no substitute for throwing a leg over a bike and hitting the trail so we keep a demo fleet of Juliana Bicycles in a range of sizes for you to take out for the day and hit our local trails. hit the button below for everything you need to know about our demo bikes.