Reserve at Stif
Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; we knew we could make the most durable strength-to-weight composite bike wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So we did. Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.
Buoyed by the positive reception in MTB, we swiftly moved into gravel. Fully rigid off-road bikes demand a sophisticated carbon rim layup in order to retain control and comfort. Not only does strength, weight, and durability matter, but ride quality also. The Reserve 22 gravel wheel was born at NAHBS in 2019.
Late in 2019, Cervélo approached Reserve engineers to discuss manufacturing wheels. And so began our journey into aerodynamics. Cervélo’s wind-tunnel expertise helps inform the development of an all-new Reserve 700c range to serve the world’s fastest road, time-trial, and triathlon athletes.
Is Reserve cycling's first supergroup? We couldn't possibly say. But we can't recall any other occasion where two cycling brands with such depth of expertise in their own respective fields have taken such a leap of faith to make something so collaboratively. With engineering, racing, and service as the cornerstones of our brand, you can trust in Reserve to bring you home.
We’ve abused these wheels across six continents so we know what strength and impact resistance means for a mountain bike and a mountain bike wheel. To say it to you straight, Reserve is designed to be put through its paces. Whether you’re sending it down the steep and chunky on a downhill bike or exploring your local xc routes on the weekend, Reserve is born of the trail and engineered to simply be the best out there. Available in 27.5" and 29" wheel sizes and available in a range of hub configurations. Now including the Reserve DH wheel rated for ebike mountain bikes. All rims are compatible with Fillmore high-flow Tubeless valve stems.Learn more about the Reserve Mountain Bike range
Players of the gravel game know that compliance is king. While the roads traveled may not be smooth, Reserve carbon gravel wheels are designed to offer relief from the bone-rattling along with a hero mix of speed, stiffness and durability. Available in both 700c and 650b wheel sizes and a range of internal widths ideal for mixed-surface tire setups. All rims are compatible with Fillmore high-flow Tubeless valve stems.Learn more about the Reserve Gravel range
From white-knuckle crits to weekend centuries, dial-up on aerodynamic advantage without sacrificing stiffness and stability. Whether you pit reputation against rationality or refuse to acknowledge any so-called finish line, Reserve Road is there for when the racing gets real or for when the days get long. Tubeless compatible, available in 700c wheel size, and a range of internal widths and rim depths. Backed by lifetime support.Learn more about the Reserve Road range
Parts, Accessories & Spares
Reserve is rewriting the future of tubeless systems with the introduction of the Fillmore valve, a completely new take on tubeless valve designs. 3X the airflow of standard Presta and no clogging.Learn more about Reserve Parts, Accessories & Spares
NO MISSED RIDES
Lifetime. No gimmicks. Not limited. If you do actually manage to break a rim while out riding, Santa Cruz will replace it for free. And probably high five you in the process! If it gets run over by a truck they'll help you out with a low cost accidental 'crash replacement', because life's too short to argue. We know riding time's too precious to keep you waiting, so we'll do our best to sort you out fast.
"After just one day of riding on the new Reserve wheels, we can comfortably say: Santa Cruz didn’t promise too much in terms of handling!"
"Despite our best efforts to keep up with Cedric Gracia and Anka Martin, not a single person at the media camp managed to break a rim. After three days of riding, the wheels emerged unscathed"
"When considering trade-offs, the strength to comfort ratio of the Reserves strikes an excellent balance, unmatched by the competition. Add that they’re cleverly built with easily accessible replacement parts and include a lifetime warranty, and you really can’t go wrong."
Demo Reserve Wheels at Stif
Want to see for yourself what all the fuss is about? Call your local store and book a demo.